13 Reasons Why IOS App Development is Important in 2023

iOS app development is an essential investment for any business looking to stay competitive in the digital landscape of 2023. Let check top 13 reasons why IOS development is needed.
Why ios app development is important in 2023

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Importance of iOS App Development

With the world becoming increasingly digitized, mobile apps have become an essential part of our daily lives. IOS app development is one of the most popular and in-demand areas of app development, and it’s not hard to see why. With IOS devices accounting for a significant portion of the global market share, businesses need to have a strong IOS app presence to stay competitive.

As mobile usage continues to grow, businesses that invest in IOS app development will have a competitive edge in the digital landscape of 2023.

In this article, we’ll explore the top 10 reasons why IOS app development is critical in 2023. From market demand to user experience, we’ll cover everything you need to know about IOS app development.

Apps are a great way to build stronger relationships with targeted customers and turn potential viewers into your customers. In the past decade, the use of mobile apps and digital products have expanded worldwide. From brand promotion to boosting your ROI (Return on Investment), the benefits of mobile apps for business are endless. The big question is how and why your business need immediate mobile app development services.

Why ios app development is important in 2023

13 Reasons Why Your Business Needs an IOS App Development:

Because of Market Demand IOS devices remain popular worldwide, with a significant market share in developed countries such as the United States, the United Kingdom, and Japan. This popularity means that there is still a high demand for IOS apps, and businesses that invest in IOS app development can tap into this lucrative market.

Statista’s IOS App Usage Statistics: – This link provides statistics on IOS app usage and market share, offering insights into the current and future trends of IOS app development.

1. Large Market Share of iOS

Market Share:

iOS holds a significant market share in the mobile operating system industry. According to Statista, as of the fourth quarter of 2021, iOS had a global market share of 28.11%.

Comparison with Android Market share:

In comparison, Android had a market share of 70.01%. While iOS’s market share is smaller than Android’s, it is still a substantial portion of the market.

Benefits of large market share:

Having a large market share provides several benefits, including increased revenue potential, wider brand recognition, and a larger pool of potential customers. Developers can also leverage this market share to attract more investors and gain more visibility in the app market.

Ios has large market share
Photo by andrea piacquadio

2. Better Monetization Opportunities

iOS offers better monetization opportunities for app developers compared to Android. Apple’s App Store has strict policies that make it harder for low-quality apps to monetize, which helps to maintain the quality of the app store.

Comparison with Android monetization:

Additionally, iOS users are more likely to pay for apps or make in-app purchases compared to Android users, which can lead to higher revenue for developers. In contrast, Android apps often rely on advertising as the main source of revenue, which can be less reliable and lucrative.

Benefits of better monetization opportunities for developers:

Better monetization opportunities for developers can lead to higher revenue and profitability, which can help to sustain the growth of their app businesses. It also incentivizes developers to create high-quality, innovative apps that provide value to users.

Better monetization opportunities

3. Apple's Innovation

Apple is a company known for its innovative products and technologies, such as the iPhone, iPad, and MacBook. The company has a history of introducing game-changing products and features that revolutionize entire industries.

  • Being associated with Apple’s innovation can provide developers with several benefits, such as increased brand recognition, higher visibility, and credibility within the industry.
  • Developers who create apps that complement or enhance Apple’s products can benefit from the company’s marketing efforts and customer loyalty.
  • Apple’s innovation can also lead to better opportunities for developers by creating new markets or driving demand for new products and services.
  • For example, the introduction of new hardware features such as the Apple Watch or AirPods has created opportunities for developers to create new apps and features that leverage these technologies.
  • Additionally, Apple’s commitment to privacy and security has led to the development of new technologies such as differential privacy and secure enclaves, which can provide new opportunities for developers to create innovative, privacy-enhancing apps.
Apple's innovation

4. iOS has better app performance compared to Android

iOS generally offers better app performance compared to Android due to several factors, including hardware and software optimization, consistent hardware specifications across devices, and a closed ecosystem that reduces fragmentation.

  • This translates to faster app load times, smoother animations, and overall better user experience. Better app performance provides several benefits for both users and developers.
  • For users, it means that apps are more responsive, reliable, and less likely to crash or freeze. For developers, better app performance can lead to higher user engagement, increased retention, and better user reviews, which can drive more downloads and revenue.
  • Users are more likely to recommend apps that perform well and have fewer issues, which can lead to more downloads and increased visibility for the app.
  • Developers can also leverage better app performance as a competitive advantage over other apps in the same category, which can lead to higher user retention and revenue.
  • Overall, better app performance is crucial for both user satisfaction and the success of app businesses.
Ios has better app performance compared to android

5. High-Quality User Experience:

IOS apps are known for their user-friendly interface and seamless performance. With IOS app development, businesses can create apps that offer a better user experience, which can lead to increased user engagement and customer loyalty.

  • iOS is known for providing a high-quality user experience through several factors, including hardware and software integration, consistent design language, and strict app store guidelines that ensure the quality of the apps.
  • iOS’s user interface is intuitive, elegant, and easy to use, providing a seamless experience across all devices. In comparison, Android’s user experience can be more fragmented due to the high level of device fragmentation, leading to inconsistencies in design and performance across devices.
  • High-quality user experience benefits app developers by providing a more engaged user base that is more likely to spend time on the app and return to it in the future. It also helps to differentiate the app from competitors, leading to better user reviews and increased visibility in the app store.
  • Additionally, a high-quality user experience can increase user retention and loyalty,
High quality user experience

6. Higher Revenue:

IOS apps generate higher revenue compared to Android apps, thanks to IOS users’ higher spending habits. By investing in IOS app development, businesses can increase their revenue potential and capitalize on the IOS market’s high profitability.

Higher revenue from ios apps

8. Greater Compatibility:

IOS devices are known for their compatibility with other Apple products, such as MacBooks and iPads. IOS app development allows businesses to create apps that are compatible with other Apple products, providing a seamless user experience across all devices.

9. Access to Apple's Ecosystem:

By developing IOS apps, businesses gain access to Apple’s ecosystem of tools, resources, and support. This ecosystem can help businesses create better apps, improve app performance, and reach a wider audience.

For more information:
Apple’s Developer Program: – This link offers resources and tools for IOS app developers, including developer guides, code samples, and forums for support and collaboration.

10. Improved Brand Visibility:

Having an IOS app presence can improve a business’s brand visibility, making it easier for users to discover and engage with their products and services.

11. Competitive Advantage:

With IOS app development, businesses can gain a competitive advantage over their competitors. By offering better user experiences and a wider range of features, businesses can attract and retain more customers.

12. Better Analytics:​​

IOS app development allows businesses to gather valuable user data and insights through analytics tools. This data can help businesses make informed decisions about app development and marketing strategies.

13. Future-Proofing:

IOS devices are known for their longevity and ability to withstand software updates. By investing in IOS app development, businesses can future-proof their apps and ensure that they remain relevant and usable for years to come.

Comparison with Android App Development


iOS App Development

Android App Development

Market Share

Lower than Android

Higher than iOS


Better opportunities

Rely more on advertising


Known for innovation

Innovation varies by device

User Experience

High-quality, consistent

More fragmented

App Performance

Generally better

Can vary by device

App Store Guidelines

Strict policies

More relaxed policies

Overall, iOS app development and Android app development have their own unique advantages and challenges. iOS offers better monetization opportunities, higher-quality user experience, and more consistent app performance, but has a lower market share and stricter app store guidelines.

Android has a higher market share and more relaxed app store guidelines, but can be more fragmented in terms of user experience and app performance.

Developers should consider these factors when deciding which platform to develop for and ensure that their app provides a high-quality experience on both platforms.

Check this guide for the custom iphone app development process.


In conclusion, IOS app development is critical in 2023 for businesses looking to stay competitive and meet the growing demand for mobile apps. From market demand to user experience, the benefits of IOS app development are numerous, and businesses that invest in IOS app development can reap the rewards of higher revenue, improved brand visibility, and a competitive advantage.

By understanding the importance of IOS app development and leveraging Apple’s ecosystem of tools and resources, businesses can create better apps, improve user engagement, and future-proof their apps for years to come.

If you’re a business owner or developer, consider investing in IOS app development to create a better user experience and drive revenue growth. Take advantage of CodeSparrk’s iOS and iPhone app development services and resources to develop high-quality apps that meet the growing demand for mobile applications. By prioritizing IOS app development, you can stay ahead of the competition and capitalize on the mobile revolution of 2023.

Frequently Asked Questions (FAQs)

To get started with IOS app development, you’ll need to have a strong understanding of Swift programming language and Xcode, Apple’s Integrated Development Environment. It’s also a good idea to familiarize yourself with Apple’s App Store guidelines and design principles.

The time it takes to develop an IOS app varies depending on the complexity of the app and the development team’s size and experience. Simple apps can take a few weeks to develop, while more complex apps can take several months or even

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